Stop Guessing and Start Knowing with Digital Signage Analytics
This blog is originally posted on the datmedia website.
Setting a New Standard in Digital Signage Strategy
In today’s competitive landscape, businesses need more than just eye-catching content—they need data-driven insights to make their digital signage truly effective. To do this, utilise AI to deliver clients real-time audience insights that help optimise engagement and boost ROI.
Turning Passive Screens into Active Marketing Tools
Traditional digital signage operates blindly—playing content without feedback on its effectiveness. Adding vision analytics capabilities to your signage changes that. By tracking dwell time, attention span and demographic trends, businesses can tailor content to match viewer behaviour, ensuring maximum impact.
How It Works
A discreet sensor anonymously detects screen views and transmits data to meldCX's Viana™ vision analytics platform, correlating it with play history from your CMS. Viana seamlessly integrates with Laqorr CMS from datmedia, making the process straightforward.
The result? Detailed reports on who’s watching, for how long, and how engaged they are—all without capturing personal identity information.
Optimise Content Strategy with Data-Driven Insights
The real power of vision analytics lies in its ability to guide decisions about screen locations and content based on viewer trends.
The reports generated offer detailed information about customer interactions with screens and content, including:
- Dwell Time: The duration customers spend within view of your screens
- Attention Time: How long viewers pay attention to your screens
- Engagement Metrics: Data on how customers interact with the content
- Demographic Insights: Age and gender information of viewers
Privacy-First, Compliance-Ready
Viana™ uses Anonymous Audience Measurement, ensuring that no personal data is collected. adheres to the highest privacy standards, including GDPR, ISO 27001, and the Australian Privacy Act 1988.
Why This Matters
With vision analytics, businesses can stop guessing and start knowing. By understanding how audiences interact with content, companies can create data-driven signage strategies that captivate, inform, and convert—setting a new industry standard in digital engagement.
Ready to make smarter decisions with your digital signage?