Signage Content Engagement

It’s not as easy to measure how digital content performs in the physical space compared to digital channels like web and mobile. For brands who spend a lot on digital signage, it is a challenge to determine which screens attract the most viewers, who are viewing the content, and what content they have viewed.

$250k

Fintech industry players spend $250k monthly on signage content.

meldCX Solutions for Financial Services

Increase the value of existing screens

Make your digital signage investment count by tracking traffic and engagement data across your entire signage network.

Know your target segments

Through anonymous audience analytics, create tailored customer personas based on non-identifiable data like age, gender and emotion.

Know what customers like

Link audience attention to specific content playing on a screen, and get insights about what engages your audience more.

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Data storytelling and curated insights

Get timely insights about traffic and interactions in your signage network, allowing you to react and improve your campaign strategies.

Why meldCX

Use the platform and functionality to put your students first in every decision

Curation of targeted content

Through audience insights, meldCX enables brands to provide a more personalized service for customers, resulting in overall better customer experience.

Consistent messaging across all channels

Customers are empowered to make decisions on the channels where they play – from the physical branches to the website, their mobile apps and on social media.