Revolutionise Your OOH Advertising with AI

Boost your campaign performance, increase ROI, and unlock data-driven insights with our advanced AI advertising solutions.
Our Partners
Take your advertising strategy to the next level
Audiences today expect personalisation and relevance.
Viana™ vision analytics by meldCX® allows you to deliver just that.
Dashboard screen of Viana anonymous audience measurement showing metrics like likelihood to see, watchers, conversion ratio, overall viewership graph, audience split by gender and categories, and top mood and best time.
Dashboard screen showing Xray analytics with overall conversion ratio at 64.01%, most effective strategy labeled Men's Winter Apparel, audience split percentages by gender, most engaging and popular content, and a graph of watchers over time.
Dashboard interface showing content effectiveness metrics with impressions, glances, views, and viewthroughs all at 8,888, featuring graphs of overall viewership and audience split by demographic.
Automation, Personalisation, and Revenue Opportunities
Targeted
Advertising

Vision analytics empower brands to target their ads with precision, identifying specific anonymous demographics, behaviours, and preferences of shoppers.

Turning Views into Conversions

Display ads to consumers at their point of purchase, enhancing the probability of a sale, thus improving the ROI for advertisers.

Measurable
Performance Metrics

Gain access to robust analytics and performance tracking tools that allow you to measure the effectiveness of advertising campaigns in near real-time. 

Omnichannel
Insights

Integrate first-party data from retail partner websites (e.g. Amazon) with on-site viewer data for 360° customer knowledge and more profitable omnichannel audiences.

Data that are
GDPR-Compliant

Our AI model doesn’t capture any personal identifiable data and is trained on synthetic datasets, ensuring compliance with privacy frameworks such as GDPR and more.

Future-Proof Existing Infrastructure

Expand the reach of your legacy infrastructure by utilising existing digital assets for cost-effective analytics. Available integration with your existing signage CMS and third-party solution providers.

See it for yourself!
Get in touch with our team to book a demo.
Get Started
AI and IoT made easy.
Let us do the heavy lifting, so you can focus on the outcomes.
book a demo

Revolutionise Your OOH Advertising with AI

Boost your campaign performance, increase ROI, and unlock data-driven insights with our advanced AI advertising solutions.
Collage of women shopping with digital overlays showing age, gender, emotion, attention time, dwell time, and distances between individuals.

Take your advertising strategy to the next level

Audiences today expect personalisation and relevance.
Viana™ vision analytics by meldCX® allows you to deliver just that.

Situation Awareness

Get to Know Your Audience

Understand your customers through advanced audience analytics. AI-powered cameras anonymously track human, vehicle, or object attributes, and their exposure time to the display.
See what insights you can get
Group of people in a meeting with blurred faces highlighted by hexagons showing AI-generated demographic and emotion analysis data overlays.

Be Predictive

Learn What Works and What Doesn't

Integrate audience data with your signage proof-of-play metrics to get consolidated, meaningful stories that tell how well each of your campaigns perform.
See what insights you can get
Modern living room with large windows, wooden floor, seating area, and a digital avatar with an emotion and clothing label overlay.

Be PRoactive

Trigger Content Based on Real-Time Insights

Integrate audience data with your signage proof-of-play metrics to get consolidated, meaningful stories that tell how well each of your campaigns perform.
Two female shoppers viewed from the side looking at a store shelf with digital screens showing targeted content analytics including audience parameters and campaign performance.

Automation, Personalisation, and Revenue Opportunities

Illustration of a computer screen with a webpage and a chat bubble featuring a user profile with sunglasses emoji.

Targeted Advertising

Vision analytics empower brands to target their ads with precision, identifying specific anonymous demographics, behaviours, and preferences of shoppers.

Person standing in front of a screen with a play button icon in a room with shadows.

Turning Views into Conversions

Display ads to consumers at their point of purchase, enhancing the probability of a sale, thus improving the ROI for advertisers.

Glowing light bulb icon inside a blue hexagonal background symbolizing ideas or innovation.

Turning Views into conversions

Display ads to consumers at their point of purchase, enhancing the probability of a sale, thus improving the ROI for advertisers.

Illustration of a desktop monitor displaying a graph with upward trend and a magnifying glass highlighting data points, set against a blue hexagonal background with clouds.

Omnichannel Insights

Integrate first-party data from retail partner websites (e.g. Amazon) with on-site viewer data for 360° customer knowledge and more profitable omnichannel audiences.

Blue shield with a pink padlock symbol in the center representing security or protection.

Data that are GDPR-Compliant

Our AI model doesn’t capture any personal identifiable data and is trained on synthetic datasets, ensuring compliance with privacy frameworks such as GDPR and more.

Blue hexagon with two interlocking gears inside, one large blue and one small pink.

Future-Proof Existing Infrastructure

Expand the reach of your legacy infrastructure by utilising existing digital assets for cost-effective analytics. Available integration with your existing signage CMS and third-party solution providers .

Dashboard screen of Viana anonymous audience measurement showing metrics like likelihood to see, watchers, conversion ratio, overall viewership graph, audience split by gender and categories, and top mood and best time.
Dashboard interface showing content effectiveness metrics with impressions, glances, views, and viewthroughs all at 8,888, featuring graphs of overall viewership and audience split by demographic.
Dashboard screen showing Xray analytics with overall conversion ratio at 64.01%, most effective strategy labeled Men's Winter Apparel, audience split percentages by gender, most engaging and popular content, and a graph of watchers over time.

Ready to get started?