Viana™ vision analytics by meldCX has seamlessly integrated with Signagelive to introduce an innovative digital signage solution that leverages AI insights for optimised content delivery based on anonymous audience analytics taken from sensors. This collaborative solution empowers owners of digital signage networks to assess their return on investment and fine-tune content for maximum audience impact.
When paired with a ChromeOS, Windows media player, or BrightSign device, along with a compatible camera, this combined solution utilises advanced vision analytics to improve digital signage outcomes and deliver insight-driven content that is programmed to specific target demographics, predetermined scenarios, and behaviours like dwell time and attention.
Deliver precise, targeted advertising
meldCX's Content at the Right Opportunity (COATRO) module enables customers to monitor advertising campaigns according to target persona groups and conduct A/B testing.
Integration with Signagelive's Proof of Play data platform allows measurement of campaign performance at specific times and places, aligning playback analytics with sales reports and other business metrics.
The anonymous data analytics provided by this integration empower customers to build more accurate audience profiles, automatically triggering highly personalised content.
Signagelive's advanced scheduling functionality ensures precise delivery times and screens for campaigns, with real-time updates for live content.
The combined solution is built to have a transformative effect in any sector or application from retail and hospitality right the way through to corporate environments, and transport.
Set rules based on campaign parameters
meldCX's Viana Inference Rules Engine can be used to set business rules which trained to identify pre-defined factors, such as but not limited to demographic grouping, behaviour, product and zone engagement, vehicle types, journey profiling and even the items of clothing worn in the camera's field of view.
These rules can also be tailored to anonymously identify and be programmed to look for multiple scenarios that would feed or trigger content decisions, along with the ability to customise for a specific need - such as waiting threshold that could trigger entertainment content or messaging to minimise bulking.
Drive smart signage without the need for developers
According to Signagelive CEO Jason Cremins, this solution is the most straightforward way to harness vision AI for any digital signage strategy:
“The introduction of AI has been game-changing, but so far, its power has proven difficult and often costly to harness, with no clear benefits and return on investment.
Signagelive’s integration with meldCX cuts out much of the complexity of adopting AI-powered digital signage, only requiring you to have a compatible player and AI camera. Without the need for developers, you can apply it to any everyday business scenario, whether that’s to personalising content for different workplace teams, or upselling to selected customer personas.”
meldCX CEO Stephen Borg adds, “We are excited to bring this collaboration to the market. The seamless integration allows customers to shift from programmed signage to an intelligent framework for communication, engagement, analysis and optimisation across a wide range of use cases, based on the context of that moment in time and supported by accountability and effectiveness. This is far beyond gender, age and sentiment that the industry has become accustomed to which has been limited in its impact to date.
The power to understand customer conversion rates and discover actionable insights, influence AI generated content can make real differences to marketing strategies, have been the missing piece for some time and now we can address that challenge”.
Customers can see, first-hand, live demonstrations of the new combined meldCX and Signagelive solution on the Signagelive Stand 6G820 (Hall 6) and Google Stand 2N800 (Hall 2) at this year’s ISE Show in Barcelona.